Monday, February 23, 2026

A Record That Goes Deeper Than the Medal Table

Photo by: IOC Media. https://www.flickr.com/photos/iocmedia/55110952665/in/dateposted/

Milano-Cortina 2026  |  Special Report

A Record That Goes Deeper Than the Medal Table

The most women's events in Winter Games history. The oldest woman to win individual Olympic gold, ever. Six individual golds and two mixed-gender golds driven by women, in a record 12-gold Games for Team USA. Milano-Cortina 2026 set marks across every discipline, and the most consequential ones had nothing to do with times or scores.

By REAL SPORTS Staff  |  February 2026


The numbers from Milano-Cortina are worth sitting with. Women competed in 50 events across 16 disciplines, the most ever at a Winter Olympics. They made up 47 percent of the 2,880 athletes on the field of play, up from 44.7 percent at Beijing 2022 and just 4.3 percent at the first Winter Games in Chamonix in 1924. Twelve of sixteen sport disciplines reached full gender balance for the first time. The United States sent 232 athletes, its largest Winter Games delegation ever, and women accounted for 7 of the team's 12 gold medals.

The results are the visible layer. Underneath them is a set of structural changes, in event design, federation governance, research investment, and development pipelines, that will determine what the numbers look like in 2030 and beyond. That is the story Milano-Cortina 2026 tells when you look closely.

1. The Invisible Rulebook Finally Got Rewritten

The most consequential change at Milano-Cortina had nothing to do with any individual performance. For the first time in Olympic history, women's Nordic skiing races matched men's distances, an adjustment so long overdue that it barely registered as news. That relative silence is itself worth noting.

For decades, women raced shorter courses in cross-country and ski jumping. The official rationale was rarely stated plainly. The underlying assumption was that female athletes needed protection from the demands of elite competition. It is the same logic that kept women out of the Olympic marathon until 1984, and the same premise that Michele Kang's research initiative, the Kynisca Innovation Hub, is now systematically dismantling: that female physiology is a limitation to work around rather than a performance system to understand and support.

The assumption was not that women could not handle the distance. The assumption was that no one had bothered to ask.

The distance change had immediate, practical consequences for every woman competing in Nordic events at these Games. Training schedules, pacing strategy, nutrition protocols, and recovery timelines all required recalibration for athletes who had spent years preparing for shorter races. The national programs that adapted fastest were the ones that had already invested in female-specific physiology research. That correlation is not coincidental.

This is the thread connecting the distance parity decision to Kang's 55 million dollar investment in female athlete science at U.S. Soccer in 2025. Women's sports infrastructure has consistently been built on assumptions borrowed from men's programs. The performance ceiling imposed by those assumptions is finally being challenged at the systems level, not just the individual level.

STRUCTURAL SHIFT AT MILANO-CORTINA 2026

50 women's events. 47% of athletes. 12 of 16 disciplines fully gender-balanced.

All three figures are Winter Games records. Four new women's events debuted: freestyle skiing dual moguls, luge doubles, ski jumping large hill, and ski mountaineering sprint.


Milano-Cortina also produced a record for women's participation and brought gender balance to the majority of disciplines for the first time. These numbers are often reported as milestones without context. The context matters: they are the downstream result of decades of Title IX advocacy, federation lobbying, and athlete organizing that rarely appeared on the sports desk when it was happening. The governance fights that made the medal ceremonies possible deserve at least as much attention as the ceremonies themselves.


2. Women Were the Medal Strategy, Not the Side Story

Six of Team USA's twelve gold medals at Milano-Cortina were won exclusively by women: Breezy Johnson, Elizabeth Lemley, Elana Meyers Taylor, Mikaela Shiffrin, Alysa Liu, and the U.S. women's hockey team. Women also contributed to two mixed-gender golds, with Alysa Liu, Amber Glenn, Isabeau Levito, and Madison Chock in the figure skating team event, and Kaila Kuhn in the mixed team aerials. Eight of twelve gold medal performances had a woman central to the result.


The silver and bronze haul was equally driven by women. Chloe Kim, Jaelin Kauf (two silvers), Cory Thiesse, Jackie Wiles, Paula Moltzan, Elizabeth Lemely, Kaillie Humphries (two bronzes), Jasmine Jones, Corinne Stoddard, and Mia Manganello taking home medals. In a record 33-medal Games, women drove the majority of the American performance from the opening day to the final medal ceremony.


The names matter. The pattern behind the names matters more. Johnson and Shiffrin represent alpine programs built across decades of sustained coaching infrastructure. Liu's two golds come from a figure skating development system whose returns, and whose costs to the athletes inside it, deserve full examination. Meyers Taylor's monobob gold is inseparable from the recruiting and governance work she has invested across five Olympic cycles. The women's hockey team's overtime comeback was delivered by a program that has maintained elite depth while competing for funding and visibility against the men's game for thirty years. Kauf and Lemley's combined four medals in moguls came from a freestyle program that has invested specifically in female athlete development and cross-discipline recruitment. These are not parallel stories. They are one argument.


That argument is this: when programs invest deliberately in women, across coaching infrastructure, development pipelines, athlete support systems, and recruiting breadth, the results compound across sports simultaneously. The U.S. medaled across six distinct disciplines where women were the primary performers. That breadth is the data point that federation executives and board members should be reading most carefully. It is not an accident. It is a return on investment.

Six individual golds. Two mixed-gender golds. A majority of 33 total medals. Women were not a subplot at Milano-Cortina. They were the structure of the American program.

3. The Women Running the Infrastructure

The U.S. women's bobsled program arrived at Milano-Cortina with three Olympic-level pilots, six athletes total, and a depth of talent that did not exist a decade ago. The person most responsible for building it was also the person racing in it. Elana Meyers Taylor's gold in the monobob is the result on the scoreboard. The pipeline she spent years assembling is the result that compounds.

The pipeline Meyers Taylor built

Meyers Taylor has spent years recruiting athletes to bobsled the way other programs recruit to college rosters. She sent an Instagram direct message to Jadin O'Brien, a three-time NCAA indoor pentathlon champion at Notre Dame and 10-time All-American, years before O'Brien responded. O'Brien initially assumed it was a bot. It was not. Two days after her Notre Dame track career ended in August 2025, O'Brien drove 12.5 hours from South Bend to the USA Bobsled training facility in Lake Placid, New York, tried the push track, and within two weeks was pushing alongside the program's established athletes. Six months later she was an Olympian.


O'Brien was not the only athlete Meyers Taylor recruited to the ice track. Jasmine Jones, the push athlete who earned bronze at Cortina alongside pilot Kaillie Humphries, came to the sport through Meyers Taylor. So did skeleton athlete Mystique Ro. Kaysha Love, who competed at Beijing 2022 as a push athlete and arrived at Milano-Cortina as a pilot in her own right, is another product of a program that has systematically widened its recruiting base. Love's push athlete at these Games, Azaria Hill, is a former UNLV sprinter. The U.S. women's bobsled team at Cortina was built from track programs at Notre Dame, UNLV, and beyond. That is not a coincidence. It is a recruiting strategy, and Meyers Taylor has been executing it for years.


Meyers Taylor spent years recruiting Jadin O'Brien over Instagram. Six months after O'Brien's first bobsled run, she was an Olympian.

Coach Chris Fogt, who announced the final Olympic pairings at an airport hotel in Munich, presided over a women's roster that included three pilots at varying career stages: Meyers Taylor in her fifth Games, Humphries in her third for Team USA after two golds for Canada, and Love in her first Games as a pilot. That generational range in a single Olympic team does not assemble itself. It reflects deliberate development work across multiple years.


Meyers Taylor's own words make the philosophy explicit. 'I wanted to give other people the opportunity to enjoy the sport like I have,' she said at Cortina. 'It's changed my life. It's given me a life. It's given me a family. The women's bobsled team has been one of the most successful in U.S. history. I'm very passionate about that legacy, and I'm going to do whatever it takes to make sure that legacy stands.' She has also been explicit about the diversity dimension of that recruiting: 'Part of my efforts in recruiting have always been to recruit the best athletes possible. Not to base it off of color, not to base it off of race, not to base it off income level.'


The result at Milano-Cortina was three medals from four bobsled events, matching the U.S. total from Beijing 2022 and producing the first American back-to-back bobsled gold since 1936 and 1948. The Women's Sports Foundation, where Meyers Taylor served as a past president, presented her the Wilma Rudolph Courage Award in 2022. Her six career Olympic medals tie speedskater Bonnie Blair for the most ever by an American woman in the Winter Games. The infrastructure she built produced every U.S. women's bobsled medal at these Games.


The NCAA as an Olympic engine

O'Brien's path from Notre Dame to Cortina in six months is the most compressed version of a pattern that ran through the entire U.S. women's program at these Games. Jasmine Jones is also a former track athlete. Azaria Hill came out of UNLV's sprint program. Kaysha Love's transition from push athlete to pilot in a single Olympic cycle reflects the depth of a collegiate talent base that, when recruited and developed correctly, can produce Olympic medalists inside a single quadrennial.


The IOC's December 2025 FAIR recommendations, 56 specific guidelines backed by 600 research articles, acknowledged explicitly that the NCAA and comparable collegiate structures function as the primary development pipeline for women's Olympic performance in the United States. The recommendations called for stronger investment in those pathways specifically, noting that return-on-investment figures for women's collegiate athletics, measured in international competitive results, have no equivalent on the men's side in most winter sports. That investment case has been made in practice at Cortina. It now needs to be made in budget decisions at the federation and institutional level.


The coaching model is being rebuilt alongside the pipeline. Emma Hayes, now leading the U.S. Women's National Soccer Team, has argued publicly that the entire system of coaching female athletes was built by copying the men's model: nutrition protocols, periodization schedules, recovery timelines, return-to-play standards after injury, all developed for male physiology and applied wholesale to women. The IOC's FAIR framework names this directly and calls for sport-specific female physiology research to be embedded in coaching certification at every level. At Cortina, the programs that had begun that work produced the deepest rosters. The programs that had not produced the most visible talent gaps.


4. The Ecosystem Still Has Catching Up to Do

The structural gains at Milano-Cortina 2026 were real and measurable. So were the gaps that remain. The IOC's own December 2025 FAIR recommendations, issued two months before the Games, confirmed what female athletes have reported for years: body shaming in sport increases injury risk, not only psychological harm. Research published alongside those recommendations found that comments about athletes' bodies from coaches, officials, and media correlate directly with increased injury rates and earlier career exits. The recommendations named this explicitly. Implementation at the level of individual federations and coaching staffs remains incomplete.

STILL UNRESOLVED

6% of sports science research focuses exclusively on women

The figure cited by Michele Kang when she committed $55M to the Kang Women's Institute at U.S. Soccer in 2025. The IOC's FAIR recommendations, also published in 2025, drew from 600 research articles to produce 56 specific guidelines, the most comprehensive female athlete health framework ever issued.


The corporate storytelling question is related and distinct. Women's sports have attracted genuine investment: the WNBA's $2.2 billion dollar media deal, the PWHL's expansion to eight teams, Unrivaled's $30 million dollar inaugural revenue. Sponsors have followed. The narrative those sponsors fund can still reduce female athletes to empowerment symbols rather than engaging with the structural complexity of their careers. 'She overcame' is a usable advertising story. 'Her federation did not have female-specific injury protocols until 2024' is not. The space between those two framings is where accountability lives.


Prize money disparities across winter sports disciplines remained measurable at these Games. Governance representation, women in decision-making roles at the federation level, improved slightly and remains below parity in most of the sports contested at Milano-Cortina. Both of these factors will directly shape the outcomes at the 2030 Games.


The Open Question

The 2026 Winter Olympics produced something worth examining carefully: the most structurally equitable Winter Games in history, with verifiable records in women's participation, events, and gender-balanced disciplines, alongside a set of systemic gaps in research, pay, and governance that those records do not yet resolve.


Women rewrote the event list at these Games. Fifty events, 47 percent of athletes, four entirely new disciplines. They carried national medal programs: six individual golds and contributions to two mixed-gender golds across six sports disciplines. A growing number of them are running the federations that produced those results. The research is being funded at scale. The systems are being rebuilt from the ground up.


The performance is ahead of the infrastructure. The infrastructure is ahead of where it was. That gap is the story.


By 2030, the Kang Women's Institute will have produced peer-reviewed research on female athlete physiology that did not exist before 2026. The PWHL will have played four more seasons and, per its own projections, approached profitability. The WNBA's $2.2 billion dollar media deal will have reshaped what women in team sports can earn. Federation governance boards will have more women on them.


At Milano-Cortina, the athletes showed exactly what is possible when structural conditions begin to catch up with the talent. The open question heading into 2030 is how much faster the results will come when the science, the pipelines, and the pay structures complete that work. [RS]


SOURCES

IOC FAIR Recommendations, December 2025  |  Kang Women's Institute Launch, U.S. Soccer, December 2025  |  Women's Sport Trust Annual Review 2025  |  REAL SPORTS 2025 Most Important Moments in Sports  |  Forbes WNBA Valuations 2025  |  PWHL Season Two Report  |  Olympics.com Milano-Cortina 2026 official results

REAL SPORTS  |  The Authority in Women's Sports(TM)  |  Since 1997  |  realsports.com


Saturday, December 20, 2025

REAL SPORTS Most Important Moments in Sports - 2025

BILLIONS

In 2025, women's sports didn't just gain momentum. It generated billions.

The WNBA signed a $2.2 billion media deal. Women's sports surpassed $2.35 billion in global revenue. Michele Kang invested $55 million in rewriting the science of female athletic performance. The Women's Rugby World Cup sold 444,465 tickets. Digital viewership doubled while men's sports declined on the same platforms.

As REAL SPORTS marks its 29th year chronicling women's sports, we find the movement at a transformative moment. This wasn't potential anymore. This was proof. This was power. This was billions in motion, reshaping American athletics and the global sports landscape forever. Let's count down the standout moments of 2025.

Review the summary graphic to take in an overview of all 10 moments and our Sportsperson of the Year, and dive deeper into each story by reading on.

Yours in sports,


Amy D. Love
Founder and Publisher
REAL SPORTS magazine


Friday, December 19, 2025

2025 Sportsperson of the Year: MICHELE KANG

INVESTING IN ANSWERS

Photo credit: Brad Smith/ISI Photos

Michele Kang didn't just invest in women's sports in 2025. She invested in rewriting the science of female athletic performance itself. That's why she's REAL SPORTS' 2025 Sportsperson of the Year.

While others wrote checks for stadiums and salaries, Kang asked questions that exposed systemic failures no one else was addressing: Why do female soccer players suffer ACL injuries at rates two to eight times higher than men? Why do girls drop out of soccer at alarming rates during puberty? Why are female athletes still training under systems designed exclusively for male physiology?

Kang committed $55 million to U.S. Soccer in 2025: a November 2024 pledge of $30 million over five years for talent identification, youth competition, and professional development, combined with an April 2025 investment of $25 million to integrate her Kynisca Innovation Hub into U.S. Soccer's Soccer Forward Foundation. In December 2025, U.S. Soccer announced the launch of the Kang Women's Institute, a first-of-its-kind platform designed to accelerate advancements in the women's game through science, innovation, and elevated best practices. 

The research gap Kang is addressing represents the most fundamental barrier to women's sports excellence. Only 6% of published research in sports and exercise journals focuses exclusively on women, a disparity that has left generations of female soccer players training under models built for male physiology. As Kang stated: "That ends now. This Institute will put female athletes at the center of U.S. Soccer's scientific research and build the evidence, systems and standards that will allow women and girls to reach their full potential." 

The consequences of this research gap are devastating and visible across every level of women's soccer. Female soccer players are two to eight times more likely to tear their ACLs than men, injuries that can require surgery and nearly a year of recovery time. Emma Hayes, coach of the U.S. Women's National Team and a key advisor to Kang's initiative, realized how little we know about training female athletes when three of her players at Chelsea had ACL injuries in one year. Physical therapists didn't understand why women weren't coming back in the same six- to seven-month window as men, not factoring in that women don't have as much testosterone and don't build muscle in the same way. When Chelsea competed in the FA Cup, several players were all in the final phase of their menstrual cycle, and it affected their reaction times. 

"The whole system is based on copy and paste from the men's game," Hayes explained. Hayes emphasized that training coaches requires understanding beyond logistics: "It's not as simple as just going to the field with an extra tampon and a sanitary towel, though that would be helpful. Everything from ensuring we don't wear white shorts to what are the best ways for having challenging conversations in what is a really tricky period for young girls." 

The Kang Women's Institute will address critical gaps at every stage of female athletic development. According to a study by the Aspen Institute, one in three girls participates in a sport from age 6-12, but nearly one in two quit during puberty. The Institute will tackle pregnancy support, understanding when and how to train throughout pregnancy and accounting for whether a player had a vaginal birth or C-section when planning their return to play. Research projects already underway with UNC and Duke focus on connecting health and performance, while another major project targets girls' soccer dropout rates, particularly at middle school age.

This focus on science and health distinguishes Kang's leadership. REAL SPORTS recognized her $50 million Kynisca investment as part of our 2024 #1 Most Important Moment, Capital Goals, alongside the NWSL's record $120 million San Diego Wave sale and Unrivaled's $35 million funding. While those investments built infrastructure and leagues, Kang's 2025 commitment addresses something more fundamental: the scientific foundation that determines whether female athletes can train safely, recover effectively, and reach their full potential.

Her path to this moment began with questions that revealed systemic failures. After buying three clubs, she noticed problems compared with men's sports: "Why do we have more ACL injuries? Why don't we have enough female coaches and referees?" Those questions came from someone who entered women's sports with fresh eyes and capital earned from selling her healthcare IT company, Cognosante. As the first woman of color to own a National Women's Soccer League team, the Washington Spirit, and majority owner of Olympique Lyonnais Féminin and London City Lionesses, Kang launched Kynisca in 2024, the world's first multi-team global organization focused on professionalizing women's football.

Her impact extended beyond soccer in 2025. In May 2025, Kang rebranded Olympique Lyonnais Féminin to OL Lyonnes, with a new logo featuring a roaring red lioness, symbolizing an independent identity separate from the men's team. Named ESPN's Sports Philanthropist of the Year in 2025, Kang invested $4 million over four years to USA Women's Rugby Sevens, provided $2 million in seed funding for IDA Sports producing cleats designed specifically for female athletes, and invested in Just Women's Sports.

Every investment followed the same principle: identify what female athletes actually need, then build it. Not adapt men's solutions. Not compromise with underfunded alternatives. Build it right.

U.S. Soccer President Cindy Parlow Cone captured the significance: "For far too long, women and girls have trained under systems and standards built for men, and the Kang Women's Institute is an essential first step in changing that. Michele has helped us take a huge leap forward in reshaping the future of the women's game for generations to come." 

Photo credit: Brad Smith/ISI Photos

Michele Kang's 2025 Sportsperson of the Year recognition isn't about capital investment. It's about scientific transformation. She's funding research that will rewrite training protocols, reduce career-ending injuries, keep girls playing through puberty, and support athletes through pregnancy. She's ensuring that the next generation of female athletes won't train under systems built for men's bodies. That's not just leadership. That's legacy. That's why Michele Kang is REAL SPORTS' 2025 Sportsperson of the Year. [RS]

Thursday, December 18, 2025

2025 Most Important Moments in Sports: #1: DIGITAL DOMINANCE RESHAPES THE GAME

NO PERMISSION NEEDED

Photo courtesy: Women’s Sport Trust

The shift had been building for years. TikTok views climbing, Instagram engagement rising, YouTube numbers surging. Women's sports had been quietly winning the digital race since 2022. In 2025, that quiet revolution became impossible to ignore.

Average viewing time per viewer reached 9 hours and 45 minutes in 2025, with women's sports seeing 60% growth on TikTok and 55% on YouTube while men's sports declined on these platforms. Total viewing hours for women's sports on UK broadcast reached a record 357 million hours from January to September 2025, up from 339 million during the same period in 2023. These numbers only told half the story. The revolution wasn't happening in broadcast negotiations or sponsorship deals. It was unfolding in real time, athlete by athlete, post by post, as fans chose to follow, engage, and share content that felt authentic rather than manufactured.

Female athletes' personal social media channels proved more effective than official accounts at attracting young women aged 13-34. This wasn't just a marketing insight. It was a power transfer. For decades, women's sports waited for permission: permission for broadcast time, permission for investment, permission for legitimacy. In 2025, athletes stopped waiting. They built their own audiences, commanded their own narratives, and proved their own worth without asking anyone's approval.

The evidence was everywhere. U.S. rugby sevens player Ilona Maher commanded 8.5 million followers across Instagram and TikTok, making her the most-followed rugby player in history, more than any male player in the sport. When she signed with Bristol Bears in January 2025, her debut generated a record PWR crowd of 9,240, and Bristol's Instagram following exploded from 21,000 to 67,000 overnight. When Maher featured in Bristol's match-day squad, broadcast audiences rose 281%. One athlete, through authentic connection with her audience, single-handedly transformed a club's visibility, attendance, and commercial value.

Freda Ayisi, a Ghanaian international who plays for Watford FC and formerly starred for Arsenal and Birmingham, generated more TikTok views than all Women's Super League players and teams combined, with her skills-based videos reaching more than 436 million views in 2024 alone across her 2.6 million TikTok followers and 1 million Instagram followers. In one standout week, her Instagram engagement reached an all-time high, connecting with over 10.4 million accounts in just six days. Her reach attracted collaborations with Pepsi, Adidas, PlayStation, Apple, Nike, and Puma, while she taught Brazilian legends Roberto Carlos and Cafu her signature skills on Soccer AM. Elite status no longer determined reach. Authenticity did. The old rules no longer applied.

During the 2025 Women's Six Nations, England's Red Roses players posted more TikTok content than any other England team across rugby, cricket, or football, generating 6.7 million views, 75% more than the England men's rugby team. In the UK, Chelsea Women became the fifth most-viewed official account in English football across both men's and women's games thanks to their dedicated podcast distributed across multiple platforms. Women weren't competing for attention anymore. They were winning it.

The commercial implications reshaped entire leagues. The WNBA led TikTok with 131 million views globally, while the WTA topped YouTube with 63 million views, up 75% year-over-year. U.S. publishers like Just Women's Sports and Togethxr drove 359 million and 62 million TikTok views, respectively, in Q1 2025, far outpacing legacy media brands. Unrivaled treated social media specialists like "the seventh player" on each team's roster, with Chief Growth Officer Chloe Pavlech explaining: "Their job is to be embedded, not just to film content, but to build trust. That's what makes the content real." 

This is why digital dominance ranks #1. Every record attendance, every media deal, every investment dollar in 2025 was driven by proof of audience, and digital platforms provided that proof in real time, undeniably, at scale. The WNBA's $2.2 billion media deal happened because Caitlin Clark's games broke streaming records. The Women's Rugby World Cup (#6 in our countdown) sold 444,465 tickets because players built anticipation through authentic content. Michele Kang (sneak peek: our Sportsperson of the Year) invested millions because she saw the digital engagement numbers proving demand.

Digital didn't just amplify women's sports. It fundamentally restructured the power dynamic. Athletes no longer needed traditional media to validate their worth. They could demonstrate it directly, build communities themselves, and negotiate from positions of proven strength. As Maher told Sky Sports: "If we talk about we want more funding, we want more this, we have to put ourselves out there for that. If we want this to grow, it is on us." And in 2025, they did exactly that.

The future of women's sports isn't being negotiated in boardrooms or broadcast deals. It's being built in real time, by athletes who understand their power, on platforms that reward authenticity over access. Every other moment in this countdown was spectacular. This one was foundational.

The future isn't coming. It's here. And it's digital, athlete-led, and unstoppable. [RS]

Wednesday, December 17, 2025

2025 Most Important Moments in Sports: #2: CAITLIN CLARK'S BILLION-DOLLAR IMPACT

Sidelined by injury, she still reshaped the WNBA

Photo credit: Andrew J. Clark/ISI Photos, May 2025 preseason action between the Fever and Dream

The 2025 WNBA season broke the all-time attendance record, surpassing 2.5 million fans by August 21, eclipsing the total set in 2002. This milestone came despite the season's most compelling storyline: the absence of its biggest star.

Clark suffered a right groin injury on July 15 in the final minute of the Indiana Fever's win over the Connecticut Sun and missed the remainder of the WNBA season, appearing in just 13 of 41 regular-season games. After never missing a game during four years at the University of Iowa or during her rookie WNBA season in 2024, three separate injuries sidelined her for 28 of 41 regular-season games in 2025, including the Commissioner's Cup final and the All-Star Game in her home arena.

Yet even in her absence, the Clark Effect continued to reshape professional women's basketball. The economic transformation she triggered in 2024 carried unstoppable momentum into 2025.

Photo credit: Andrew J. Clark/ISI Photos, June 2025 Clark sidelined during the Commissioner’s Cup due to injury.

Finance professor Dr. Ryan Brewer determined that Clark was responsible for a staggering 26.5% of all WNBA economic activity in 2024, including revenue from merchandise, ticket sales and television. Analyzing her potential impact for 2025, Brewer projected Clark's presence would add a minimum of $875 million to the WNBA's overall value, with the potential to exceed $1 billion.

Forbes valued the Indiana Fever at $370 million, second only the Golden State Valkyries (an expansion team) which had the highest valuation in the league at $500 million. The Fever lead the league in revenue at an estimated $32 million in 2024 while becoming the most-followed women's basketball team online. This represented a staggering leap from Sportico's 2023 valuation of just $90 million, slightly less than the estimated league average.

Her 2024 television dominance created a new baseline for the league. Of the 24 WNBA-related broadcasts that drew at least 1 million television viewers in 2024, 21 involved Clark, according to an analysis by Sports Media Watch that included the league's draft and All-Star Game All three WNBA games that drew more than 20,000 fans included the Fever.

The merchandise explosion continued into 2025. WNBA merchandise sales through Dick's Sporting Goods increased 233% compared to 2023, while all WNBA merchandise sold by Fanatics increased by more than 500% versus the previous season. Clark ranked in the top 20 of Fanatics' top-selling athletes across all sports, and sixth among all basketball players, including the NBA.

The Fever averaged 17,035 fans at their 20 home games in 2024, more than the Indiana Pacers averaged over 41 games at the same arena. Clark's overall economic impact on Indianapolis reached $36.5 million.

The Fever were 8-5 with Clark in the lineup and 16-15 without her in 2025. At 24-20, they held the eighth and final playoff spot. In her 13 games, she averaged 16.5 points, 8.8 assists, 5.0 rebounds and 1.6 steals.

The financial disparity remained stark. Clark received a base salary of $78,000 for the 2025 season, with 99% of her annual income coming from sponsorships off the court, headlined by an eight-year, $28 million deal with Nike.

"She particularly is the one who's driving in a new kind of demographic that is reaching new kinds of people from the traditional WNBA fan base that is causing this growth rate and also accelerating interest in corporate sponsorships," Brewer explained.

The 2025 season proved something remarkable: Clark's impact transcended her presence on the court. Her injuries couldn't halt the economic revolution she'd ignited. Attendance records fell. Valuations soared. The WNBA's commercial infrastructure fundamentally transformed. One player changed everything, proving that a single transcendent talent can reshape an entire league's trajectory, even from the sideline. [RS]