UK soccer: A NATION STOPS TO WATCH
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| Source: https://sports.yahoo.com/article/euro-2025-final-viewing-figures-000607355.html |
A combined peak TV audience of 16.2 million viewers across BBC and ITV watched England defeat Spain in the Women's Euro 2025 final, with an average of 12 million viewers watching the entire match, making it the most-watched television moment of 2025 across all TV broadcasters in the UK.
The numbers told only part of the story. The tournament drew 657,291 total attendees with 106 goals scored in 31 matches, surpassing the previous record attendance of 574,875, while 412 million watched live TV coverage worldwide, contributing to a cumulative audience of more than 500 million across all programming. UEFA estimated total revenue would reach €128 million, more than double the €63.2 million raised in 2022 Olympics, with prize money increasing 156% to €41 million.
England's penalty shootout victory carried profound emotional weight. Goalkeeper Hannah Hampton emerged as the match hero, making two crucial saves in the shootout after her grandfather died just two days before the tournament began . The 24-year-old was born with a serious eye condition affecting her depth perception and was told by doctors she should not play football. Hampton wore "grandpa" printed inside the collar of her England shirt throughout the tournament, later posting: "It breaks my heart that you didn't get to see me walk out for our country at my first major tournament. Something you dreamed of for me."
The tournament's success extended beyond broadcast figures. 20% of BBC viewers were between ages 16-35, bringing strong engagement from young people, while the official UEFA Women's Euro channels more than doubled views and engagements compared to 2022, ranking as the number one global women's sport property on TikTok from January to September.
Of the record 657,291 tickets sold, 35% went to international spectators, with 1.2 million people enjoying fan zones in the eight host cities. The Swiss Women's Super League saw a 42% rise in attendance compared with the first games of the previous season, with €11 million secured for the 'Here to Stay' program to double the number of female players, coaches and referees by 2027.
England's victory not only retained their European title but proved women's football now commands mainstream broadcast dominance on the continent and beyond, driving cultural impact, economic growth, and inspiring the next generation of players.
England's victory not only retained their European title but proved women's football now commands mainstream broadcast dominance on the continent and beyond, driving cultural impact, economic growth, and inspiring the next generation of players. [RS]
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Sources: Euro 2025 final viewing figures confirm England’s win was most-watched moment of year
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