Beyond the Billion-dollar Barrier:
The compelling case for further investment in women's sports.
Source for data: Deloitte analysis, based on public data
Women's sports surpassed $2.35 billion in global revenue in 2025, nearly doubling from $1.88 billion in 2024. North America led global growth with 59% of 2024 revenue, while basketball became the top revenue-generating women's sport at $1.03 billion (44%), followed by soccer at $820 million (35%).
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Commercial revenue surpassed $1 billion globally in 2024 for the first time, including sponsorships, partnerships, merchandising sales, and pre-season tour income.
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This wasn't potential anymore, it was proof that when infrastructure and opportunity meet, women's sports transform the entire business of sport. [RS]
Join us daily for the countdown to #1, followed by our Sportsperson of the Year.
Sources: Beyond the Billion-dollar Barrier,
Deloitte: Women's Elite Sports Exceed Expectations as Revenues Forecasted to Surpass $2.3 Billion Globally in 2025
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