“No One Watches Women’s Sports”
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Photo Courtesy: ICC Women’s Cricket World Cup 2025
The 2025 Women's Cricket World Cup generated 5.2 billion video views and 279 million social media interactions more than triple the previous year's figures, making it the most digitally consumed women's cricket event in history. The final attracted 185 million viewers on digital platforms, equaling the men's T20 World Cup and demonstrating women's cricket now commands parity with the sport's biggest stages.
But the numbers only tell part of the story. India's historic first World Cup victory featured standout performances from Deepti Sharma and Shafali Verma before 45,000 fans at DY Patil Stadium, with the winning celebration alone generating 87 million views.
Deepti Sharma became the first cricketer to score over 200 runs and take more than 20 wickets in a single World Cup edition, finishing with 215 runs and 22 wickets. In the final, she delivered a match-winning 5/39 and a half-century, becoming the first player in World Cup knockout history to achieve a fifty and a five-wicket haul in the same match. Shafali Verma scored 87 off 78 balls to set up India's total of 298/7, then captured two unexpected wickets at a crucial juncture, scripting one of cricket's greatest comeback stories after being drafted in late through a squad reshuffle.
The tournament's reach extended far beyond India. The India vs Pakistan clash on October 5 shattered digital records with a reach of 28.4 million and 1.87 billion minutes consumed, making it the most-watched women's international cricket match of all time. Overall, the tournament reached 446 million viewers, surpassing the combined total of the last three ICC Women's World Cups.
This marked the definitive arrival of women's cricket as a global digital phenomenon and proof that when given equal platform and promotion, women's sports can command audiences on par with their male counterparts. [RS]
Join us daily for the countdown to #1, followed by our Sportsperson of the Year.
Sources: ICC Women’s Cricket World Cup 2025, Women’s World Cup 2025: A New Era for Women’s Sports
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