BILLIONS
In 2025, women's sports didn't just gain momentum. It generated billions.
The WNBA signed a $2.2 billion media deal. Women's sports surpassed $2.35 billion in global revenue. Michele Kang invested $55 million in rewriting the science of female athletic performance. The Women's Rugby World Cup sold 444,465 tickets. Digital viewership doubled while men's sports declined on the same platforms.
As REAL SPORTS marks its 29th year chronicling women's sports, we find the movement at a transformative moment. This wasn't potential anymore. This was proof. This was power. This was billions in motion, reshaping American athletics and the global sports landscape forever. Let's count down the standout moments of 2025.
Review the summary graphic to take in an overview of all 10 moments and our Sportsperson of the Year, and dive deeper into each story by reading on.
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